When we found out that Odd Future debuted a special edition beer at their pop-up shop in Paris, we thought it would be a good time to list off some of the weirdest musician-owned or musician-endorsed alcohol brands we could find. Cheers!
July 31, 2012 | Aaron Zorgel and Chayne Japal
We’re proud to bring you the Pop Hunter Hip-Hop Decathlon. A ten-event rap battle royale, seeing fifty rappers from ten different crews face-off head-to-head. Who will win the Swagger Competition? Does anyone stand a chance at beating Lil’ B in the Originality Contest? Read and find out!
June 15, 2012 | Aaron Zorgel
At the age of eighteen, Nate “Danja” Hills had one objective — usurp the throne from an industry-leading super-producer named Timbaland. After a chance encounter, Danja moved into a spare room in Timbaland’s Miami home, where the two would work together for the next two years.
April 18, 2012 | Aaron Zorgel
Like many celebrities before her, Nicki Minaj is releasing her first fragrance this fall. What might be perceived as “selling-out” in another genre of music, is actually a rite of passage for a commercial pop star. Let’s look at the marketing materials of 20 pop star perfumes, and get a sense of how this whole celebrity fragrance business really smells.
February 27, 2012 | Aaron Zorgel
On Saturday, Houston Rocket Chase Budinger set out to prove, once and for all, that white men CAN jump. The 6’7″ forward recruited the Bad Boy C.E.O. as a human hurdle, and had Diddy lob him the ball with his back turned to Budinger. I won’t spoil it for you — just check out the video to see how it all turns out.