Lady Gaga vowed to “make the most epic fragrance campaign of all time,” and judging by the trailer that she released today, Haus of Gaga is following through on that promise.

A new “trailer” for Gaga’s FAME fragrance was posted to YouTube today, and it’s just as weird as we’ve come to expect from Mother Monster. The thirty-five second ad was directed by Steven Klein, and looks a lot like a trailer for a horror movie called FAME.

Since the ad is sliced together primarily using quick shots, some are speculating that this “trailer” is a short teaser for a long-form commercial/music video. But one thing is certain — this clip is creepy as hell. Here are a few screen-caps that should hammer home the reasons why we think this could be a trailer for The Grudge 5: Gaga’s Revenge.

You think you’re watching a horror movie when…

…you see someone with a gun in an oily pit.

Source: YouTube Screen-Cap.

…there are columns of shirtless, masked men, juxtaposed with mysterious robed figures.

Source: YouTube Screen-Cap.

…the love interest has grease all over his its face.

Source: YouTube Screen-Cap.

…there are tiny men crawling all over a giant woman in the clouds (such a popular horror movie trope).

Source: YouTube Screen-Cap.

…there’s a threesome happening where tar is the lube of choice.

Source: YouTube Screen-Cap.

…there’s a disembodied head wearing an egg-yolk scarf.

Source: YouTube Screen-Cap.